JCDecaux’s @Railbookclub Community For Commuters
Gail Chiasson, North American Editor
JCDecaux, UK-based Outdoor advertising company has launched @Railbookclub, a new service for commuters, bringing the latest passenger reviews and book recommendations to passengers via digital screens in stations across the country.
With the aim of connecting commuters across the UK, @Railbookclub is inviting passengers to tweet their recommendations to @Railbookclub, running a selection of tweets across JCDecaux’s national network of digital screens.
Paul Carolan, commercial director of JCDecaux says, “If you’re wondering what book to read next, then @Railbookclub is for you. Our Connected Commuter research showed that rail passengers love books, with the vast majority reading during their commute, so launching @Railbookclub and linking it to our digital screens in stations was a natural step.
“This new book club community is part of our strategy to bring content to our screens that enhances the passenger journey, building communities though people’s passions and providing a daily source of inspiration for the rail audience. We’d like to become the go-to book club for commuters with the potential to publish daily extracts of books on our screens in the future.”
JCDecaux’s Connected Commuter research shows that that 81% of commuters read every week, and of those 38% use an e-reader. The rail audience is highly connected and able to access social media on the move, with 56% owning a smartphone.
The @Railbookclub community is growing fast – reaching over 1,600 followers after just over six weeks.
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