Adrian J Cotterill, Editor-in-Chief
In just a few weeks, the DPAA Summit Video Everywhere takes place as part of New York Digital Signage Week, October 22.
Here’s the very latest agenda…
| 8:00am | Registration and Breakfast |
| 9:00am | Video Everywhere: A welcome to the DPAA Summit Barry Frey, President & CEO, DPAA Special Guest Appearance by Cat Greenleaf, Host, Talk Stoop |
| 9:30am | Video’s real convergent point – Everywhere! How the changing media landscape, the proliferation of screens everywhere and digital place-based media will change the way brands and agencies engage with consumers.How the changing media landscape, the proliferation of screens everywhere and digital place-based media will change the way brands and agencies engage with consumers Moderator: David Verklin, Partner, Operating Partner, Calera Capital Panelists: Robert Tas, Managing Director, Head of Digital Marketing, JPMorgan Chase Edward C. Gold, Advertising Director, State Farm Bob Liodice, President & CEO, Association of National Advertisers Phil Cowdell, President, Client Services, GroupM |
| 10:30am | Coffee/Networking Break |
| 11:00am | Success stories! The power of digital place-based media Janet Levine, Associate Media Director, Mindshare |
| 11:15am | TBA |
| 11:45am | Creative Everywhere! The latest trends in creative and a look at outstanding creative running on digital place-based screens. Jon Bond, Chief Tomorroist, Tomorro LLC (co-founder and former CEO, Kirshenbaum Bond & Partners) |
| 12:15pm | Networking Luncheon |
| 1:30pm | Keynote session interview Rupert Day, Global CEO, tenthavenue interviewed by Jack Myers, Chairman, Myers Media Business Network |
| 2:00pm | Thoughts on the Future of Media A Conversation with Ken Auletta, Columnist for The New Yorker and author of ‘Googled: The End of the World As We Know It’ |
| 2:30pm | Activating video neutral strategies How are agencies making video agnostic planning and buying a reality, are systems now in place to deliver the best video plan to brands regardless of silos and how is digital place-based media positioned in this forward-looking model. Moderator: Joe Mandese, Editor-in-Chief, MediaPost Panelists: Kristian Magel, EVP, Director, National Broadcast, Initiative U.S. Barry Lowenthal, President, The Media Kitchen Lyle Schwartz, Managing Partner, Director Research & Marketplace Analysis GroupM Worldwide David Cohen, Chief Media Officer, UM |
| 3:30pm | How technology is changing media buying and selling How technology is changing media buying and selling of digital place-based media – What are the trade-offs? New systems and platforms are emerging everyday, part aggregators, part planning systems, part one stop shops. What do these systems really mean for agencies and digital place-based networks, will media buying ever be the same. Moderator, Jim Harris, Founder & CEO, The Wall Street Journal Office Network Panelists: Pierre Richer, President and CEO of NEC Display Solutions (VUKUNET) Paul Rostkowski, President, Varick Media Management Chris Paul, General Manager, AOD, VivaKi Joe Esposito, Vice President, Product & Operations, Spafax Networks Michael Provenzano, Co-Founder, Vistar Media |
| 4:40pm | Summit Wrap Up and Cocktails Everywhere |
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