Shops Are About Real Experience, Not Tech Wizardry
Adrian J Cotterill, Editor-in-Chief
Something we have been saying for a long time (often money is better spent on a comfy sofa in store or a bench on the pavement outside, than on poorly thought out digital signage) – the October 2013 MONOCLE issue 67, volume 07 has a great focus this month on reinventing retail.
If you don’t subscribe, we seriously suggest you pop down to your local newsagent and grab a copy.
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