Gail Chiasson, North American Editor
The Wall Street Journal Office Network, New York-based at-work digital place-based media platform, and Bizo, a company in B2B audience targeting, have formed an exclusive partnership to create a product = now available – that allows marketers to reach viewers of lobby-based WSJ Office Network screens via digital display ads served to their desktop browsers.
OppenheimerFunds campaign: from building screen to desktop
“The Wall Street Journal Office Network partnership with Bizo allows advertisers to digitally re-target messages to those seeing digital video advertising on WSJ Office Network screens,” says Jim Harris, CEO of The Wall Street Journal Office Network.
“The combined WSJON/Bizo platform moves ads even closer to the points of online consideration and purchase, supporting B2B and affluent consumer advertisers who want to influence business decision-makers and high net worth executive audiences at work,” says Russell Glass, CEO of Bizo.
Initial advertisers on the WSJON/Bizo platform, which was launched in August, include OppenheimerFunds as well as other financial and technology brands.
“We are always looking for innovative ways to make our advertising investments work harder,” says Marty Willis, CMO of OppenheimerFunds, first up and running a campaign through September. “When we saw that The Wall Street Journal Office Network allowed us to extend ads from its screens in the lobbies of target audience-rich office buildings right to viewers’ desktops, we immediately saw this as an opportunity to make our buy more effective and efficient.”
The Wall Street Journal Office Network/Bizo service uses advanced data matching and ad serving, and offers advertisers the opportunity to tag their sites for even more in-depth analytics.
The Wall Street Journal Office Network is available in more than 750 premier office buildings in 15 top US cities and provides breaking news and information from the Wall Street Journal across large, HD screens located in high traffic/high dwell time office building lobby locations.
The Bizo Marketing Platform claims to precisely target more than 120 million business professionals around the world, including 85% of the U.S. business population.
Follow DailyDOOH