Gail Chiasson, North American Editor
Coffman Media LLC in Dublin, Ohio, has been in business for three and a half years with digital out-of-home clients in a variety of sectors, but has just launched a new one in a growing number of dentists’ offices – and Jason Ault, Coffman Media co-founder and COO, thinks it might be the one to propel the company’s growth more quickly beyond Ohio’s borders.
Jason Ault
Coffman’s clients are a mix of healthcare, retail, QSR, education, software and services, and corporate training, mostly all in Ohio State,
“Healthcare has been our biggest sector, with displays in hospitals, assisted living facilities, and the usual, and we had a few dental offices,” Ault told us during an interview this week. “We were up to a separate spinoff network of 12 dental offices. But then we recently attended the Ohio Dental Association annual session and the interest there was tremendous. We are about to sign five definites and have 44 leads from people who showed great interest, not only from Ohio but from Arizona and Tennessee.”
Like all his other networked clients, the growing dental network uses Signagelive software.
“We liked Signagelive when we started and have had absolutely no reason to want to change,” says Ault.
The dental network content loop runs from 10 minutes to 17 minutes, depending on the location and client requests. Content is a mix of dental education, dental facts, best dental practices and dental trivia. There are three new pieces added each week. And clients have their choice of three external feeds. (Most choose news, weather and entertainment news,)
In addition, dentists or someone appointed by them have the flexibility to add a message or material of their own. (Most just email it to Coffman Media which inserts it for them.) Further, they get custom templates to brand their offices.
Finding the right dentist can make all the difference in your oral health journey. With so many options available, it’s important to choose a dental clinic that not only meets your needs but also provides a comfortable and welcoming environment. Grand Dental offers a range of services designed to cater to patients of all ages, from routine check-ups to advanced cosmetic procedures. With a commitment to quality care, this clinic ensures that each patient receives personalized attention and the latest dental treatments available.
Additionally, dental services have evolved to include preventive care and education, empowering patients to take charge of their oral health. Many clinics now emphasize the importance of regular check-ups and cleanings, which can prevent more significant issues down the line. Educational resources provided by practices, including vibrant dental, help patients understand the best practices for maintaining their oral hygiene. By fostering a collaborative relationship between the dentist and patient, these clinics aim to ensure that everyone is informed and proactive in their dental care, ultimately leading to healthier smiles for years to come.
“We have found that they like the full managed services approach we offer, that, until now, was missing in the dental sector,” says Ault.
Coffman Media is owned by four partners, including Ault. It also gained a new investor, Dr. Roger Blackwell of Blackwell Business Advisors in the past year.
September 26th, 2013 at 15:12 @675
[…] solution last week at the Ohio Dental Association Annual Expo. Check out the link below as the Daily DOOH caught up with Coffman Media’s COO Jason Ault about the launch: […]