Billed as the premier event for Out-of-Home Advertising in 2013, Out-of-Home Marketing Association of Canada’s IGNITE is an authoritative forum to connect with industry thought leaders and discuss the hottest topics impacting consumer engagement today.
OMAC’s event will foster education, interaction and showcase effective innovation in OOH in a morning seminar and trade show format. Keynote speaker and award-winner Steffan Postaer, Executive Creative Director of gyro, will discuss the relevancy of OOH, its role in changing consumer behaviour and the future.
Hear from leading marketers including Hope Bagozzi of McDonald’s Canada, Polina Buchan of Procter & Gamble Canada, Joycelyn David of Western Union, Lisa Tompkins of CN Tower who will divulge the strategy and breakthrough results behind media campaigns that have effectively leveraged new technology like mobile and digital OOH, while enhancing brand relationships. Dmitri Melamed, GM/VP of Production at Fourth Wall, will compare Hollywood’s sci-fi version of OOH to our industry today. Has fiction become fact? The results might surprise you. Stacey Knight, Director of Digital at JC Decaux UK, will showcase some of the latest developments in international OOH and share her perspective on what’s next.
Gain a sneak peak at the future of OOH via platforms that allow companies to revolutionize traditional marketing practices by offering timely and relevant digital and interactive experiences that fuse technology and creativity to maximize marketing strategy effectiveness.
When: Thursday, November 14, 7:30 AM – 12 Noon
Where: Glenn Gould Studio, 250 Front Street W, Toronto
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