Gail Chiasson, North American Editor
Van Wagner Communications, New York-based, privately-held outdoor advertising company and parent to Van Wagner Sports and Entertainment, Van Wagner Airship Media and Van Wagner Aerial Media, has acquired Citylites USA, creators of the only out-of-home advertising platform located throughout the Minneapolis, Saint Paul and Rochester skyway systems – with additional inventory at the Mall of America.
The announcement was made Oct. 31.13 by Richard Schaps, Van Wagner . Financial details of this acquisition were not provided.
Van Wagner creates unique advertising and branding opportunities for world-class companies in urban out-of-home, sporting and event environments. The Citylites USA platform adds to Van Wagner’s growing inventory of premium advertising and branding assets. Van Wagner’s products include spectacular signs, bulletins, street furniture, in-game rotational signage, venue naming rights and consulting services, blimps, experiential marketing and airplane banners.
Headquartered in Minneapolis, Minnesota, Citylites USA offers an array of products ranging from backlit and digital signage to cling wraps, sampling and domination programs. The company’s programs reach some of the highest income and educated groups in the Midwest. Thomas Garry, CEO of Citylites USA, will continue in his role, reporting to Jordan Schaps, president of East Coast Outdoor at Van Wagner.
“We believe that Van Wagner’s clientele of national brands are going to love the high-end demographic consumers Citylites USA provides,” says Jordan Schaps. “Its inventory fits perfectly into our growing portfolio of premium locations in major cities across the U.S.”
“Van Wagner is the ideal partner for our growing company,” says Garry. “Its clients are some of the most recognizable brands in the nation, and Van Wagner has an unmatched national sales team. Van Wagner’s goal is to provide its clients with unique premium advertising opportunities, and we believe we are a natural fit within its product focus.”
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