NY Mets – Clear Channel Media And Entertainment Partner For Multimedia Marketing
Gail Chiasson, North American Editor
Professional baseball team the New York Mets, has partnered with Clear Channel Media and Entertainment, for a five-year landmark multimedia marketing partnership whereby, in addition to CCME’s 50,000-watt AM powerhouse 710 WOR becoming the flagship radio station of the Mets, the multifaceted strategic alliance includes Mets-related programming and promotion through all of Clear Channel’s multi-platform media assets, including radio, digital, outdoor and music/entertainment events.
Radio broadcasting of Spring Training, regular season, and post season games as well as the team’s pre- and post-game shows is the key element in the agreement, allowing: the Mets to be marketed across all six Clear Channel New York radio stations and working with each station on custom promotional opportunities on air and during Mets home games at Citi Field. iHeartRadio, Clear all-in-one digital service, will promote the Mets and Mets-related programming.
Clear Channel Outdoor’s strategically located media inventory will also market the Mets and WOR relationship throughout the New York Metropolitan Area.
In addition, the Mets and Clear Channel Media and Entertainment will work together to enhance in-game entertainment at Citi Field and jointly explore the production and promotion of top name concerts, festivals and large-scale entertainment events at Citi Field.
And the Mets and Clear Channel Communities, the charitable arm of Clear Channel, will also jointly develop a number of outreach and grass roots programs to meet the needs of the communities they serve.
“This breakthrough partnership provides us with the ability to serve our loyal fans and attract a new generation of fans through Clear Channel’s massive reach and ability to target key demographics across the New York market,” says Jeff Wilpon, the Mets COO. “Our agreement delivers more promotion of the club to a broader audience than this franchise ever has had before with additional opportunities to advance our efforts to make Citi Field one of the leading sports and entertainment destinations in the country.”
John Hogan, chairman and CEO, Clear Channel Media and Entertainment. “We look at this investment not only as an opportunity to establish WOR as a destination to a broader audience, but to also to drive further awareness and growth of the Mets through our unique multiplatform capabilities and programming – radio, digital, outdoor and live events.”
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