OMAC’s #TOIgnite Needed More Time To Light Up The Crowd
Our esteemed editor-in-chief tweeted Thursday afternoon, the Out-of-Home Marketing Association of Canada’s first combined trade show and conference was a little disappointing.
Stacey Knight
However for the audience, it hardly mattered because the speakers – all very good without exception – talked out-of-home, integration, mobile, convergence, experiential, augmented reality, sampling, creative content, and more, and how these came together in one way or another to build brand awareness, to trial and sell products, and to increase sales.
And it worked. While the audience was made up of a mix of network operations agencies and advertisers, it seemed that many of the audience – those sitting near me, at any rate – were probably relatively new to the industry, because as one after the other case history’s creative campaign idea was shown, I kept hearing “Wow!” and “Oooh!”. The same goes for many of the people I met, who said they’d only been in the industry for six months, a year, or two years.
Instead of the conference being a full day, the event ended early and there was no time really for anyone to ask questions.
Categories: DailyDOOH Update
