A date now seems to have been set for JCDecaux’s giant LED at London’s Waterloo Station (originally scheduled for September) to go live.
That date, we believe is Monday 10th February 2014 – of course we’ll all be in Lost Wages for #dse2014, Ed.
It’s our understanding that the LED is now fully installed and functional but switched off during the day, with content testing taking place during the very early mornings.
JCDecaux tweeted on New Year’s Day “40 days to go until the launch of Waterloo Motion, the largest indoor advertising screen in the UK! #40m #Waterloo #railmotion #comingsoon“
Waterloo Motion is 40.3m x 2.8m (112.8sq m).
See also First Sighting @JCDecaux_UK Waterloo Motion
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