DailyDOOH

Maddie Cotterill

From today, CBS Outdoor International, the UK outdoor media owner, will be known solely as Exterion Media, following the USD 225 million acquisition by Platinum Equity in September of last year.

Leon Taviansky, Chief Operating and Financial Officer said: “We are very excited to be operating under the Exterion Media brand. It demonstrates a new chapter in the world of Out-of-Home advertising and we are looking forward to developing more insights and bringing innovation to a medium that continues to capture the eyeballs of millions of potential customers for advertisers”.

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