DailyDOOH

Adrian J Cotterill, Editor-in-Chief

It’s rare that we repeat a post and even rarer should we (in the next few hours) decide to re-send it via email as part of our Daily Update BUT we had an unprecedented response to this post earlier in the week AND the fuss and the interest hasn’t died down so it’s worthwhile adding some clarification to what was previously written.

First off, it’s nice to see that BroadSign, EnQii and Stratacache were seemingly absolutely on top of the RFPs that we were referring to – strange emails from many others who may need to go and find some new NBD folks.

John Ryan from John Ryan (we love the Regis McKenna business card we have pinned up in our office which simply reads ‘Regis McKenna Himself‘ which makes referring to him or his company much simpler!!!) questioned whether we had really seen 24 RFPs of the size we mentioned (3,000 sites and above) in any one year.

We should clarify what we said and I quote “In the last 2 weeks we have seen 6 RFPs released for projects 3,000 sites and larger” and maybe we should have been more exact (rather than perhaps relying on hyperbole) – YES we usually see sight of 1 -2 RFPs globally of THAT size a month – we don’t see two every month so we are probably talking close to 15 -16 than 24 (i.e. not two every month) but we would stand by that number as accurate.

If we were to just look at the RFPs we know that are out in Europe at the moment or about to be out it’s easy to see those sorts of numbers and those sorts of deal sizes.

These deals are real and will happen (so we disagree with some of those who commented saying that there are often signs of RFP activity and then little happens thereafter BUT yes this has happened in the past and is unfortunately quite common).

In the US at least, these RFPs could be a sign that the economy is starting to bounce back and people are looking to invest and that is only good for our industry sector (BTW we really need to keep selling the positive research stories especially the likes of ‘Kinetic Proves The Value Of Digital Posters‘ and some of the great work that Arbitron has been doing recently AND here the industry associations and even all those who compete with each other can work together to publicise the positive aspects of what we do – now more than ever we really need to market the industry as a whole!!!).

We mentioned that the RFPs were all ‘retail’ or more traditional Out of Home, to be more precise the 6 are a mix of QSR, OOH Network and retail (without giving the retailers away think gas stations, DIY, pet stores etc).

Few people mentioned or asked about our comment “There are also 9 big retail banking deals in both the US and Europe (that includes the UK) that are going to fall in the next 3 to 6 months” and this we believe is because so few vendors play well in this space and to be fair these deals are pretty much likely sewn up already.

We echo our sentiment of early in the week “Hold on to your hats!!!” !!!!

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This entry was posted on Wednesday, March 11th, 2009 at 08:24 @392 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.