JCDecaux Wins Ad Spaces w/ Brussels Public Transport Operator
Adrian J Cotterill, Editor-in-Chief
JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has won, following a tender process, a 12-year contract to operate the indoor and outdoor advertising spaces on- and in-vehicle spaces and in the metro of STIB, the Brussels Intercommunal Transport Company.
Jean-Sébastien Decaux, CEO Southern Europe, Belgium & Luxembourg, CEO Africa & Israel and Member of the Executive Board of JCDecaux, said: “We are delighted that STIB has chosen JCDecaux to develop the advertising portfolio of its metro, bus and tram systems, through new product offerings and a selective high-impact digital approach. In addition, given the importance of the public transport system, we were able to propose innovative services to enhance the passenger experience in the Brussels region.”
The contract includes the upgrade of the advertising displays located across STIB’s transport network and in the Brussels’ metro, and the installation of new passenger information displays. Interactive touchscreen information displays will be rolled out across the STIB network, which passengers can use to access a range of real-time information, to plan a journey or locate a shop at a particular station.
The STIB network, which serves the 19 municipalities in the Brussels-Capital region and 11 outlying municipalities, has seen over the last ten years a 70% increase in passenger numbers. Reaching over 1.85 million people every day, it is a reference point for integrated public transport systems, with 4 subway lines, 19 tram lines, 50 bus lines and 11 night bus lines.
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