DailyDOOH

Maddie Cotterill

The Huffington Post UK, the award-winning news and opinion site with over 8.1 million unique users, has this week announced a new partnership with premium digital supplier, Outdoor Plus.

The collaboration will see The Huffington Post UK content available across Outdoor Plus’ Shopping Centre network. Scheduled to launch this week, the three month initiative is predicted to deliver over 11.5 million impacts every two weeks.

The campaign will comprise 36 full- motion landscape screens across 14 key shopping malls nationwide including Bluewater, Manchester Arndale and the Metrocentre in Newcastle. The screens features live content from HuffPost UK via an RSS feed, which will be updated throughout the day and covering current affairs, sport celebrity and entertainment news.

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This entry was posted on Wednesday, February 12th, 2014 at 06:36 @317 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.