NanoCurve Centerpiece In GTE Financial Tampa Redesign
Gail Chiasson, North American Editor
Louisville, Kentucky-based Codigo recently partnered with NanoLumens, Norcross, Georgia-based provider of LED indoor displays, to create an immersive and interactive environment for GTE Financial’s newly redesigned downtown Tampa location.
GTE Financial is a not-for-profit financial cooperative with more than $1.6 billion in assets and 21 Community Financial Centers located throughout West Central Florida.
“The new space layout at the downtown Tampa location is designed to be more open, eliminate teller lines, and offer visitors an engaging and interactive retail-like experience,” says Mandy Zurbrick, vice-president of marketing, GTE Financial.
“When you walk in our new branch, we want you to feel welcome and have convenience at your fingertips via both member service representatives and technology. We are striving to deliver an exceptional experience.”
“The financial industry is in the midst of an exciting transition,” says Brian Nutt, President/CEO of Codigo. “We’re seeing more institutions move away from the traditional, transaction-based mindset to a more progressive, sales and service approach.”
That transition is exemplified in GTE Financial’s recent branch transformation, where it has integrated the mix of technology and people to create a highly interactive yet personal banking experience.”
Hardware for the project included iPad kiosks, large format kiosks, a video wall, ribbon displays, and a NanoLumens’ NanoCurve cylindrical display as the centerpiece for the location over the member services area to display bank messaging and welcome guests. The NanoCurve display measures approximately 2’ tall and 10’ in diameter, offering a display space that can be viewed from virtually any location within the branch.
“The NanoCurve display adds an engaging ‘wow’ factor for branch visitors and passersby while conforming to the architectural demands of a circular centerpiece,” says Nathan Remmes, director of business development, NanoLumens. “With the 360 degree display, everyone in the Downtown Tampa location can enjoy the display and its content from anywhere in the branch.”
Codigo’s digital signage software allows GTE Financial to remotely control its in-branch advertising and messaging displayed on the digital screens, video wall, and ribbon display. Additionally, Codigo’s iPad and large-format kiosk solutions give branch visitors the ability to explore product and service information at their leisure, letting the credit union’s staff focus their attention on those who require more personal attention.
Codigo, a fast-growing, privately-held company founded in 2004, provides such marketing tools as digital signage, interactive kiosks, on-hold messaging, and agency-style content production, which enable users to make a positive impact on retail behavior. It serves a range of industries including financial, healthcare, hospitality, education, and others across all 50 states and internationally.
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