Will measuring digital signage ads really do us any good?
Adrian J Cotterill, Editor-in-Chief
We don’t often cross reference posts on other blogs – figuring that our readers can get to them themselves and indeed may have already read them.
However, what with all the activity in the automated audience measurement arena at the moment – 121VIEW just launched their Interface system at ISE, Quividi have a new version out at Screen Expo, WuTuTu are launching at Screen Expo and Trumedia we believe are ready to make some major rollout announcements next week – Bill Gerba’s post on “Will measuring digital signage ads really do us any good?” is rather an apt read!!!
January 29th, 2008 at 14:02 @626
Hi Adrian,
Thanks for picking this up. It’s obviously an important topic, and we want to get as many outside opinions as possible. I certainly hope you’ll be willing to contribute, either now, after you hear what’s going on at Screen Expo, or both!