Soft Brand Launch For Eye Airports
Gail Chiasson, North American Editor
We’re not sure how many people really noticed this, but following the merger of Eye and Airport Partners last December, the merged company rebranded as Eye Airports.
We talked to Sarah Parkes, managing director, and David Sore, head of marketing and insight at Eye Airports, after noticing that Eye Airports had launched its new website, which gives some information on the history of Eye Corp UK and of Airport Partners – both in existence since 2006, and how the two became Eye Airports.
That of course, is in addition to the usual ‘who we are’, ‘what we do’, ‘our values’, and more.
Eye had launched with the Manchester Airport advertising contract and its portfolio was significantly increased with sites at London Gatwick, London Stansted and Belfast International Airports.
Airport Partners originally represented just two regional Airports, Leeds Bradford and Newcastle, but its portfolio increased over the subsequent years to encompass over 20 Airports including Bristol, Exeter, Inverness, Dundee, Liverpool, Southampton, Blackpool and City of Derry Airports.
Eye Airports now represents 28 UK Airports – three of the UK’s top four – and reaches over 100 million Airport passengers a year.
“We haven’t made a big release about our name change, but we are introducing it to agencies and outdoor specialists,” said Sore.
“It was a soft launch of our new name,” said Parkes. “Right now, we are in the process of rolling out our national digital network. And we will adding new media developments in some of the airports during the year.”
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