Gail Chiasson, North American Editor
RMG Networks, Dallas, provider of Digital Out-of-Home media and digital signage solutions technology, announced that its RMG In-Flight Network has been added to Nielsen‘s review of place-based media networks beginning with its Q3 2013 edition.
Nielsen’s quarterly report measures audience exposures for video networks in out-of-home locations, offering agencies and networks an easier way to compare place-based advertising audiences to TV, Internet and Mobile.
“For the first time ever, TV buyers can purchase airline media like television, using Nielsen data,” says Jim Bell, executive vice-president, partnerships and sales operations, RMG Networks.
According to the U.S. Travel Association, U.S. business travelers spent $258.6 billion on meetings, events, and incentive programs in 2012.
“Nielsen’s recognition of the RMG In-Flight Entertainment Network’s measurability confirms the engagement of this hard-to-reach and valuable audience,” says Bell.
“Media buyers looking to engage business traveler audiences can now see RMG’s In-Flight Network in a way that is comparable across all measured channels,” says Paul Lindstrom, senior vice-president, Nielsen On-Location.
The Nielsen report is considered one of, if not the, most influential and authoritative reviews of digital-out-of-home options for media buyers. It is updated quarterly with audience measurements collected by transactional data and on-site customer interviews. The Q3 report will be released to agencies and advertisers via the Nielsen Answers website.
RMG’s Airline Media Network reaches 35 million passengers per month on 2,200 domestic aircraft and 100 airport executive clubs. Previous media research has determined that its viewership has an average household income of $154,000 and indexes strongly for managerial positions and college education.
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