Gail Chiasson, North American Editor
Captivate Network, digital media company reaching on-the-go business professionals throughout their workday, has formed an exclusive partnership with the City of Boston to help local businesses better reduce and manage their carbon footprints in the office.
Captivate has committed over three months of marketing support to promote Greenovate Boston via sustainability tips to help Captivate’s audience of business professionals achieve environmentally-friendly workplaces. In the current campaign, office professionals are asked to text ‘OFFICE’ to Greenovate’s phone number (617) 945-8867 to take the pledge to take three important actions daily:
- Using revolving doors, which saves eight times more air that needs to be heated or cooled;
- Switching to double-sided printing, which can save the equivalent of one tree per employee annually;
- Turning off electronics and unplugging chargers before leaving, which helps reduce electricity leaks that happen when appliances are switched off but not unplugged.
The City of Boston will follow up periodically with those that pledge to see whether they adopt those habits.
Captivate Network, founded in Massachusetts more than 15 years ago, has a long-standing presence in Boston’s commercial real estate industry, with more than 600 news and information screens in the city’s most prestigious class-A office buildings.
“With buildings producing more than 60% of our city’s greenhouse gases, a key part of Greenovate Boston is educating our businesses and employees on how small energy-saving actions at the office can help make a greener Boston,” said Mayor of Boston Martin Walsh, thanking Captivate Network for its support in helping share this message.”
Captivate’s commitment to the Greenovate Boston initiative extends beyond the current in-office campaign, with additional support and more carbon footprint reduction tips to come throughout 2014.
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