DailyDOOH

Maddie Cotterill

Premium large format out of home company blowUP Media has announced a new digital outdoor screen in Cardiff’s prime Queen Street pedestrian shopping area.

The Queens Arcade and St David’s shopping centres, the Millennium Stadium, Cardiff Central train station and popular tourist destination Cardiff Castle are in the close vicinity.

Katrin Robertson, CEO of blowUP Media,told us “The new Queen Street site is a first for the Out Of Home industry in the centre of Cardiff. It is a clear demonstration that our growing Super Motion digital network can enhance city centre environments as well as introduce valuable commercial investment.

She continued “We are now developing a large portfolio of Super Motion screens throughout Europe, all located within the immediate vicinity of very high pedestrian footfall and the point of sale.

The new screen, to be officially launched on March 31, is part of blowUP’s Super Motion network which offers some of Europe’s biggest digital screens including the recently-unveiled ‘The WOW’ in the centre of Rotterdam.

The 6-square-metre 10mm SMD LED video display was manufactured and installed by Daktronics.

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