Adrian J Cotterill, Editor-in-Chief
elevate DIGITAL announced this week that it has secured USD 3 million in funding from SFX Entertainment, the leading producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals.
This brings elevate DIGITAL’s series A total raise to USD 7.2 million and we are told that this tranche will be used to foster the company’s growth into new geographic markets. SFX has plans to use elevate DIGITAL screens at events, helping elevate expand its footprint as it aims for deployments in the top 30 markets by the end of 2014.
George Burciaga, CEO and founder of elevate DIGITAL told us “Our mission has always been to create a platform that allows advertisers and content producers to connect with consumers through an engaging digital interface at the street level. This investment will allow us to roll out our technology in new markets, especially internationally.”
Robert FX Sillerman, chairman and CEO of SFX Entertainment said “The digital age offers exciting new ways to enhance the festival experience for our millions of fans attending our events. The elevate kiosks will provide a way for our fans to share everything from photographs to music to other surprises with their friends everywhere.”
Since its founding in 2011, elevate DIGITAL has deployed more than 70 screens across several cities. The company has also established partnerships with organizations such as Groupon, The Tribune Company and the American Red Cross, among others.
About SFX Entertainment
SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX’s mission is to enable EMC by providing fans with the best possible live experiences, music discovery and digital connectivity with our content and the broader EMC community. SFX was born out of the technology revolution, as the music industry evolved into DJ- and producer-led creations driven by social and digital consumer media. SFX produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Nature One, Mayday and Ruhr-in-Love. SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.
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