Home Team Sports & Access Sports Media Sales Alliance
Gail Chiasson, North American Editor
Home Team Sports, the FOX-owned sales entity that represents almost all MLB, NBA, and NHL teams in the U.S., and Access Sports Media, New York, have made a new, strategic partnership and sales alliance that will provide HTS the opportunity to represent Access Sports Media properties across more than 50 professional sports stadiums and arenas.
This move offers national advertisers the ability to reach fans in live sporting events through the Access network of over 20,000 concourse screens in more than 50 MLB, NBA, NHL, and NFL venues nationwide. Access screens play the game feed during the live event and feature pre-game and in-game advertising, promotion and content during breaks in the game.
The Access network is measured by Nielsen, generates more than 370 million impressions annually and reaches over 70 million fans. Third party research has shown that fans watch Access screens for an average of 32 minutes per game with over 80% of fans viewing the screens – the network represents the only way for fans to follow the live game action when they are out of their seats, Ed.
“The partnership with Access Sports allows us to extend our advertisers’ reach to the dedicated fans at the game as well as the ones watching at home on television,” says Kyle Sherman, executive vice-president, Home Team Sports.
“These fans represent a highly affluent audience that is very passionate about the sponsors that support their teams.”
“Access’s Nielsen measurement combined with our ability to deliver traditional television advertising creative and extended digital video assets provide a complementary platform to the HTS video offering,” says Bill Meara, CEO, Access Sport
Home Team Sports (HTS) is a sales unit of FOX Sports that offers advertisers one-stop shopping for TV and digital media sponsorship of nearly every MLB, NBA, and NHL home team in the U.S., reaching 90+ million homes with its platforms. HTS also has exclusive media in major college conferences including Big Ten, Conference USA, Pac-12, ACC, Big 12, and the Big East. HTS is a complete sports solution featuring branded-content platforms, commercial and program production, events, and custom brand integration in live local sports. All opportunities are available on a local, regional, or national scale. HTS representation includes FOX Sports Regional Networks, Comcast Sports Net, ROOT SPORTS, YES, NESN, MASN, Altitude and others.
Access Sports Media (ASM) provides advertisers with video and television advertising solutions broadcast over its digital network of 20,000 television screens located in more than 50 MLB, NHL, NBA and NFL venues nationwide. The Company inserts pre-game and in-game advertising, promotion and content during breaks in the action. ASM also offers advertisers cross-platform, digital-out-of-home, social media, mobile, and in-venue sponsorship opportunities through its close relationships with its team partners. The Company’s network engages 70 million sports fans every year who are passionate about watching the game as they move throughout the stadium and loyal to the sponsors who support their teams.
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