Digital Caddies Makes Agreement With Nexage
Gail Chiasson, North American Editor
Scottsdale, Arizona-based Digital Caddies has made yet another agreement: this time with Nexage which will help maximize inventory fill rates by delivering rich media advertising onto The Player’s Network and maximize eCPM through the delivery of highly targeted premium location-based ads.
“Nexage’s platform will allow many advertisers to deliver highly targeted, relevant ads to The Player’s Network,” says Mike Loustalot, president of Digital Caddies.
“By having over 200 demand sources on its exchange, and the capabilities to target ads directly at our audience, Nexage will help maximize use of our growing impression inventory and contribute significantly to generating a higher eCPM on our Network.“
Nexage is a mobile advertising exchange that creates mutual value between publishers and advertisers by allowing real-time ad buyers to target and buy the audience they need, when they need and where they need it to deliver successful relevant advertising campaigns.
“Nexage’s past performance speaks for itself,” says Brad Nightingale, CEO of Digital Caddies. “We chose Nexage as a partner due to its tremendous track record of improving inventory utilization and maximizing the eCPM for many other mobile publishers.“
By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses across North America, Digital Caddies is building a proprietary, nationwide, interactive network: The Player’s Network. The network offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments – the golfer.
Once a golf course is equipped with The Player’s Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.
The Player’s Network tablets easily install on golf carts and wirelessly connect to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. These tools enable course operators to improve the golfers’ experience and manage pace of play, increase merchandise and concession sales via real-time on-tablet promotions, and access additional revenue streams.
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