Bloomberg’s Immersive Brand Experience At London City Airport
Gail Chiasson, North American Editor
Bloomberg L.P., major news and global business and financial information provider, and London City Airport recently made a three-year agreement to install an immersive, technology-driven Bloomberg brand experience brought to life across a number of physical and digital touch points within the airport.
Opening in spring 2014, the first Bloomberg Hub is expected to enhance the experience of close to 3.4 million1 customers who pass through LCY each year. With nearly two thirds of those passengers traveling for business, the Bloomberg Hub will deliver relevant and timely news, data and travel information in Bloomberg’s hallmark smart, engaging style.
A press release from Bloomberg quotes Maureen McGuire, chief marketing officer, Bloomberg L.P. as saying, “The Bloomberg Hub embodies the Bloomberg brand: a dynamic, living network brought to life inside the airport. It is an innovative and exciting brand sponsorship, which goes beyond traditional advertising to deliver connectivity and valuable, up-to-the-minute news and data to business travelers. This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”
In a statement from Matthew Hall, chief commercial Officer at LCY, he says, “Time is money, and staying productive while in transit is of paramount importance to today’s business traveler. The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice. Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world.”
London City Airport is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for around 3.5 million passengers (63% travelling on business) and 70,000 movements annually, in 2013 LCY celebrated 26 years of operation. Ten airlines fly out of LCY, serving 48 mainly European destinations, eight of which were new for 2013. The airport has permission to increase its operation to 120,000 movements per annum – carrying 6 million passengers – which it intends to do by 2023.
Follow DailyDOOH