Telefónica Signs JCDecaux Street Furniture Deal
Adrian J Cotterill, Editor-in-Chief
Telefónica announced earlier this week that it is partnering with outdoor advertising company JCDecaux to develop a range of M2M solutions.
‘Enriched connectivity’ and ‘new digital features and experiences’ were two key phrases in the announcement that it said it would bring to JCDecaux’s municipal information devices, digital screens and self-service bicycle stations in Europe and South America.
As an example, Telefónica mentioned that its M2M technology would enable the transmission and reception of pre-recorded or real-time advertising content on digital screens.
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