DailyDOOH

Guest Contributor, Lisa Goldstein

With the speaker line up that we have, it’s probably not surprising that we’ve had a lot of interest in our next breakfast briefing, entitled ‘Tesco – Big Data Goes Outdoor‘ which takes places at the NEC Showcase site during London Digital Signage Week.

With its ambitious plans and unrelenting focus on customer insight, Tesco in 2014 are set to become one of the UK’s most innovative digital out of home players.

Powered by dunnhumby’s insight, the JCDecaux SmartScreen network has gone live with 72” digital screens located at the entrances to 400 Tesco stores.

For the first time, advertisers can plan campaigns to reach customers according to when they are shopping, where they are shopping and what they are shopping for!

Elsewhere on the Tesco estate, Amscreen has portrait digital screens in 450 Tesco Petrol Forecourt Stations, engaging customers while waiting at the till. Amscreen’s OptimEyes technology produces anonymous metrics counting total viewers, attention and dwell times.

All this is building on Tesco’s own pioneering developments with digital multi-channel retail concepts with applications involving augmented reality, QR codes, interactive window displays and virtual fitting rooms. The fusion of in-store retail sales data with audience insight promises to deliver a new level of market-leading relevance for both Tesco and advertisers.

… and so, on May 14th, The Screen will be running a Breakfast Briefing alongside the 2014 NEC Showcase being held over two days at The Velodrome.

We will be hearing from Tesco and dunnhumby about these new developments and attendees will have the chance to explore how this next generation of audience insight will inform the industry, re-defining media values, planning and evaluation decisions.

After the briefing there will be the opportunity to discover ‘best in class’ innovative technology solutions within a number of interactive zones including Retail, Digital out of Home, Education, Transport, Leisure, Corporate Communications and NEC Innovations at the Showcase.

Speakers:

Matt Todd, Media Planning Director, Tesco
Darren Wright, Senior Insight Analyst, dunnhumby
Anthony Worssam, Store Media Propositions Director, dunnhumby

When:

Wednesday 14th May 2014, 9.00 – 10 30 am

Where:

The Velodrome, Queen Elizabeth Olympic Park,
Stratford, London

How to Get There:

Queen Elizabeth Olympic Park is best accessed via public transport. The nearest stations are Stratford station and Stratford International station. Parking is available at nearby Westfield Shopping Centre.

Cost:

Non-Members: £95
Members: Free

Email lisa.goldstein@thescreen.org.uk to register.

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