2014 NCM Upfront Set For May 14
Gail Chiasson, North American Editor
NCM Media Networks, America’s largest national cinema network reaching moviegoers on-screen, on-site, online and on the go, will host its third annual The Bigger Picture cinema upfront event in New York City during Broadcast Week.
Hosted by actor-comedian Frank Caliendo and featuring a few of his Hollywood friends, NCM’s The Bigger Picture upfront event will present new ways for brands to easily make the big screen’s content, reach and engagement part of an upfront video strategy. We’re told that experts are calling the 2014-2015 movie season the perfect storm, and Matt Bean of Entertainment Weekly will give an exclusive look at the potential blockbusters coming to the theaters near you.
Scheduled in New York for Wednesday, May 14, 2014, at AMC Lincoln Square movie theater, doors will open at 12 noon with presentataions to begin at 12:30 p.m..
National CineMedia operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other leading regional theater circuits. NCM’s theater advertising network covers 187 Designated Market Areas (49 of the top 50) and includes over 19,800 screens (approximately 19,000 digital).
During 2013, approximately 710 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 39 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. owns a 46.1% interest in and is the managing member of National CineMedia LLC.
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