Gail Chiasson, North American Editor
PetCARE TV LLC, the Baltimore, Maryland-based subsidiary of Care Media and CaerVision, has converted its network of 1,750 screens to the digital signage software platform of BroadSign International LLC., Montreal.
The healthcare network plans to be situated in 5,000 locations by 2016. Founded in the early 1990’s, PetCARE TV operates 32”-to-42” LED screens in the waiting rooms of veterinarian offices, and is believed to hold close to 100% market share within the vertical.
The network’s audience of over 1.5 million viewers per month is exposed to 40 minutes of educational content per hour, lessening perceived wait time and informing viewers of the procedures and services offered by the veterinarian. The remaining 20 minutes are set for advertising by big box retailers, pharmaceutical companies and brands for packaged goods such as cat litter and dog food.
Doctors running PetCARE TV’s eight-hour content loop are able to customize it as desired, and appreciate the network for its help in selling services and products while educating and entertaining pet owners.
“PetCARE TV is the product of two separate networks that were running on different software platforms, which created a huge headache,” says Kim Sarubbi, president of PetCARE TV. “BroadSign allowed us to migrate to one platform and its software possesses all the features and benefits we were looking for. It was a real win-win situation.”
BroadSign features used by PetCARE TV include monitoring to ensure screens are consistently on, and reporting to seamlessly assist in the fulfillment of ad buy contracts.
“BroadSign has developed an exceptional reputation in the healthcare and point-of-care spheres,” says Skip Beloff, BroadSign’s vice-president of sales. “We are happy to provide our services to PetCARE TV and know that they, along with our other healthcare customers, will continue to request new innovations that only BroadSign can deliver.”
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