Gail Chiasson, North American Editor
Yesterday’s Scala conference at the Timber Lodge in London’s Olympic Park was, as usual, full of really interesting speakers.
Of all, we were most interested by Steen Mertz, of Denmark’s Jyske Bank, whose communications budget goes almost entirely to jyskebank.tv. Although it has been around for several years, it was completely unknown to us – NOT news to me, see ‘The Retail Bank at the Centre of the Community‘ written on a trip to Copenhagen back in August 2007, Ed – and to much of the audience.
We’ll be telling you more about it and the comments of other speakers in the coming days. For today, in a very busy London Digital Signage Week, we are off to the NEC Showcase and DailyDOOH’s Thought Leadership Summit on Employee Communications.
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