An innovative roll-out of Scala’s digital signage content management software has been completed as part of a live TV project at Denmark’s Jyske Bank.
Steen Mertz in London recently
To support the launch of the new jyskebank.tv LIVE platform in October 2013, the bank turned to Scala to provide content management capabilities to the bank’s new channel.
The jyskebank.tv LIVE channel is broadcast to around 700 displays, ranging from 22” to 42” in size and is visible in prime locations in its 120 branches all over Denmark.
Jyske Bank approached traditional broadcast technology manufacturers, but found their playout servers struggled to handle the variety of image sources and deliver the required effect within a price-point that was acceptable to the bank.
“We have VOD, live video, text-based news, Facebook feeds, Instagram feeds, Twitter feeds, stock information and so on,” explained Steen Mertz, director of communications and technology at Jyske Bank. “All of this is hard to put together in the broadcast world. We realised that we could achieve this better by turning to the digital signage world.”
The Nordic team at Scala adapted its solution to the requirements of the bank and the Scala technology now acts as a broadcast playout server, running as part of the broadcast equipment running the bank’s TV production studios at its HQ in Silkeborg.
jyskebank.tv LIVE is a crucial part of Jyske Bank’s marketing and communication strategy. Being able to distribute content at a high level has enabled the bank to secure partnerships with some of the largest media companies in the world.
“The overall solution, which includes the Scala software, has already won an award and raised the visibility of Jyske Bank as a thought leader in its industry,” concluded Mertz. “It’s always a nice surprise when you find an application for a software that is perhaps a little off what it was intended for but it turns out to be extremely well worth it.”
About Jyske Bank and jyskebank.tv LIVE
Jyske Bank is the third biggest bank in Denmark and has subsidiaries in a number of European countries. The bank strives to offer customers a different banking experience which is reflected in the untraditional décor of its outlets. Jyske Bank is also among the first companies in the world to own its own live news channel, jyskebank.tv LIVE. The channel broadcasts online 24/7 delivering up-to-date financial and economic news.
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