‘Godzilla’ Unleashed By @OutcastMedia
Gail Chiasson, North American Editor
Outcast, Santa Monica, California-based television network at the pump, has unleashed the FIAT brand’s ‘Godzilla’ movie tie-in spot across its 21,000+ high definition screens.
Outcast’s monthly audience of 38 million active, on-the-go viewers rivals the delivery of top broadcast TV shows, while connecting the FIAT brand with a relevant target audience of drivers who can be difficult to reach.
Outcast drivers rack up 107 billion miles on their vehicles each year, which is 50% more than the general population average. As a result, Outcast drivers are 4.5x more likely to be in market for a new vehicle in the next six months. In addition, 78% of this active audience skips traditional TV commercials and, typically, bypasses online ads. So Outcast’s National Video Network at the Pump is helping the Fiat Brand Reach a 100% relevant target audience.
“We’re committed to offering our audience of drivers high quality content that both engages and entertains, and the FIAT brand’s ‘Godzilla’ spot does just that,” says Nathan Gill, Outcast co-founder and chief revenue officer. “Our viewers are spending 43% more than the general population on their vehicle, making Outcast a unique platform for auto brands. We deliver the audience they want and eliminate all waste associated with reaching non-drivers.”
A report from Lieberman Research in conjunction with Outcast, found that consumers at the pump who were exposed to auto ad campaign creative, later indicated that they were 55% more likely to consider that vehicle the next time they’re in market for a new car.
The company is headquartered in Santa Monica, with offices in New York City, Detroit and Chicago.
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