Russ Curry, Ministry of New Media
Here’s the agenda for the 55th FEPE Congress which takes place next week; Wednesday June 4th to Friday June 6th at the Intercontinental Hotel, Vienna.
Thursday June 5, 2014
08h00 – 09h00
Registration – Doors & Exhibition open
Welcome Reception – Congress registration
09h00 – 09h05 Welcome
Karl Javurek (President of FEPE), Gewista
09h05 – 09h15 “The Cultural Merit of Outdoor Advertising in Metropolises”
Dr. Andreas Mailath-Pokorny, City Councilor of Culture
09h15 – 09h45 JCDecaux
Jean François Decaux, JCDecaux SA
09h45 – 10h30 “Social Currency Fuels Creativity”
Geoffrey Hantson Duval Guillaume
10h30 – 11h00 Coffee Break Exhibition Hall
11h00 – 11h45 “How Media Budgets are Born”
Chair – Bob Wootton – ISBA
Sarah Mansfield – Unilever
Second advertiser – TBC
11h45 – 12h10 “Always On – Out of Home Lives 2014”
Pippa Goodman, Future Foundation
12h10 – 12h35 “So what do consumers really think about OOH?”
Parveen Bdesha (Clear Channel International) – Sara Perry (Exterion) – David McEvoy (JCDecaux) – Jennie Sallows (Kinetic Worldwide) – Pippa Goodman (Future Foundation)
Bazil Lauryssen (Chair), Continental Outdoor Media
12h35 -12h55 “Big Data, Big Sales: How to simultaneously measure all cities globally ”
Daniel Cuende / Cuende Infometrics and Alberto López / Digital Globe, Inc
12h55 – 13h00 Q + A
13h00 – 14h30 Lunch
14h30 – 15h00 “Ignite: OOH USA 2014”
Jeremy Male, CBS Outdoor Americas Inc
15h00 – 15h30 “Prismaflex case history”
Pierre-Henri Bassouls, Prismaflex International
15h30 – 16h00 Coffee Break Exhibition Hall
16h00 – 16h30 “Looking Up… Going Beyond”
Arghya Chakravarty, Times of India
16h30 – 16h55 “It’s not OOH anymore!!”
Shaun Gregory, Exterion Media
16h55 – 17h00 Summing up
Karl Javurek (President)
Friday June 6, 2014
09h15 – 09h30 Welcome Day 2
Karl Javurek (President)
09h30 – 10h00 “Managing Internet and Outernet: Taking Outdoor to the next level”
Dr. Kai-Marcus Thäsler – Posterscope and Christian Schmalzl – Ströer
10h00 – 10h20 “Making mobile pay. The future of Out of Home”
Charlie Makin, Burn the Sky
10h20 – 10h45 “For great TV campaigns, use OOH”
Gilles Horton, Clear Channel
10h45 – 11h15 “OOH vs. Digital”
Dr. Andrea Castronovo, BMW
11h15 – 11h45 Coffee break Exhibition Hall
11h45 – 12h10 “Growing up and looking up: lessons learned outdoors”
Charmaine Moldrich, OMA
12h10 – 12h40 “Transforming Out of Home”
François de Gaspe Beaubien, Zoom Media
12h40 – 13h10 “What can we all do better with Digital?”
Stuart Taylor, Kinetic
13h10 – 13h30 “Look out, it’s Digital”
Adrian Cotterill, DailyDOOH
13h30 – 13h45 Round up by President + Invitation to 2015
Karl Javurek
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