Gail Chiasson, North American Editor
JCDecaux Airport unveiled a wide range of airport advertising opportunities at London Heathrow Terminal 2: The Queen’s Terminal yesterday, June 4/14, as it opened its doors officially to the public for the first time.
As part of Heathrow’s on-going transformation, JCDecaux Airport worked alongside architects to develop state-of-the–art media opportunities integrated into the building’s structure. With iconic poster sites, experiential zones and over 100 digital screens, Terminal 2 delivers an array of flexible, creative and immersive opportunities for brands to engage with the terminal’s affluent passenger audience.
High-profile opportunities include: the Couture Portals, Couture Towers, Baggage Hall Domination and T2 Motion. The Couture Portals are large format (7.5m x 1.7m) LED digital screens seen as passengers descend the escalators before entering the luxury retail area. The Couture Towers are two (7.5m x 1.7m) lift shafts that are focal points at the end of the Terminal 2 departure lounge. They sit within the luxury retails areas of the departure lounge as well as outside World Duty Free. T2 Motion are (6.9m x 1.7m) LED digital sites immediately visible to passengers as they pass through the security search area.
Brands advertising across the Terminal 2 portfolio at the launch today include: Estée Lauder, Burberry, Samsung and Vodafone.
Alan Sullivan, Managing Director of JCDecaux Airport, says, “Our high-profile media opportunities combine traditional and digital media, with a particular emphasis on large format digital opportunities. This, alongside the range of high-end retail outlets and influential passenger base, will create a powerful communication platform for our clients.”
Terminal 2 is the home of Star Alliance and has a prestigious retail offering including world-leading names such as: the first ever John Lewis in an airport and The Perfectionists’ Café by Heston Blumenthal.
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