Yossi Goldsmith Joins Adlux
Adlux, the world’s leading media partner for major private aviation terminals in Europe, the Middle East, Russia and CIS, APAC and Central America; and in the US through a recently established collaboration agreement with Clear Channel, has appointed Yossi Goldsmith as Managing Director – Global Strategy, Sales & Marketing.
Yossi brings a wealth of strategic business development and sales experience from within media owners and at major advertising agencies including MTV, Ingenuity ABM and DLKW Lowe.
At Adlux she is charged with developing the Adlux business overall and the marketing opportunities available to advertisers within the unique private aviation lounge space. The company is developing a range of passenger engagement platforms across digital, luxury creative graphics, product showcasing, product placement and brand immersion, offering pure-play targeting of private aviation’s exceptional audience.
Commenting on Yossi’s appointment, Adlux Executive Chairman Tom Goddard said: “I am delighted to welcome someone of Yossi’s calibre, background and enthusiasm onto the Adlux Board. She has proven her effectiveness in growing businesses time and again and I am very excited about the potential and development that her experience will bring to Adlux. She will be a key contributor to the revolution of our passenger engagement platforms within private jet terminals globally and in the effective communication of these opportunities to advertisers.”
Goldsmith commented: “I could see quickly Adlux was rife with opportunity: a niche, exclusive, fascinating business within such a growth sector as private aviation, an excellent nimble team across multiple markets plus the chance to work with such a seasoned expert as Tom on a daily basis. Adlux has ambitious, challenging objectives which I am looking forward to overcoming as we drive the business forward.”
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