PATTISON Outdoor Official OOH Supplier For Fort McMurray Airport
Gail Chiasson, North American Editor
This is definitely the week for Canadian digital out-of-home news: Yesterday it was Cieslok Media’s buy of Clarity Outdoor Media and Astral Out-of-Home’s buy of Macdonald Outdoor.
Now we hear that PATTISON Outdoor Advertising has been named the official Out-of-Home supplier to Alberta’s fast growing Fort McMurray Airport (YMM) with the opening of a new Air Terminal Building, June 9, 2014.
Strategically located in the heart of Canada’s Oil Sands, YMM and the new terminal are expected to generate an estimated $363 million a year in economic activity for the fast growing Regional Municipality of Wood Buffalo.
PATTISON’s significant investment is expected to make the airport’s advertising an attractive opportunity for local and national advertisers.
PATTISON is strongly committed to providing advertisers innovative and next-generation options, and this partnership will enhance its Out-of-Home product portfolio. Over 60% of all Out-of-Home products available at YMM will be digitally based, with PATTISON’s featured products to include a 3’x3’ Digital Wall Matrix and Flight Information Displays (airport flight arrival and departure information screens located adjacent to advertising displays).
“This partnership provides advertisers at the Fort McMurray Airport with a communication solution reaching 1.5 million passengers,” says Brian de Ruiter, vice-president and general manager, Prairie Region of PATTISON Outdoor Advertising. “Combining our digital and traditional Out-of-Home solutions to an advertiser’s campaign will create a compelling value proposition to customers during extended dwell times, and a sustainable advantage against competitors.”
The new Air Terminal Building is 15,000 square meters in size (five times the size of the current building) and features all the amenities of a modern terminal with over 2,200 parking stalls, a four-star hotel, and heated underground parking connected to the ATB via a climate-controlled pedestrian walkway.
“The opportunities that PATTISON Outdoor Advertising will be providing for advertisers will be outstanding,” says Scott Clements, president and CEO, Fort McMurray Airport Authority.
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. Since 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers what is believed to be Canada’s largest portfolio of Digital Out-of-Home advertising properties through PATTISON Onestop, provider of design, operation, and advancement of digital advertising networks for the office, transportation, mall, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes 25 sales offices across the country providing advertisers reach and coverage with products available in nearly 200 markets coast to coast. It is also the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
Follow DailyDOOH