The National Lottery of Mauritius is now using Signagelive to display dynamically updated content, including lottery jackpots and FIFA World Cup TV feeds in different locations as part of a nationwide project to update its advertising processes.
The digital signage solution is fully owned and managed by Plug In, a leading provider of innovative technology solutions in EMEA and Signagelive’s strategic channel partner in the region – we are told that by purchasing attractive airtime packages from Plug In, the (Mauritius) National Lottery has been able to replace printed posters with digital content, resulting in enhanced consumer engagement and increased revenue.
Lottotech (owners of the Mauritius National Lottery) began investigating the possibility of updating its promotional activities back in 2012 and the company began discussions with Plug In, who created a bundled application using Signagelive software to demonstrate the concept of digital signage – Signagelive of course, also has experience of working with Camelot, the owners of the UK National Lottery, Ed.
Kabir Gobin, Digital Signage Consultant for Plug In told us “While testing the concept of digital signage and various technologies, it was clear from the outset that Signagelive’s offering was the most cost effective. It is cloud-based so we have been able to maximise all available bandwidth to ensure there are no latency issues, an important factor in a densely populated country like Mauritius where Internet usage is high.”
Further to a successful pilot involving 50 displays situated in primary locations, Plug In has installed a further 200 isplays in a number of lottery-owned kiosks, mini markets, supermarket s and shopping malls throughout the island. The installed digital signage players have been preloaded with Signagelive software, making implementation speedy and straightforward.
Digital signage has transformed Lottotech’s promotional activities and has resulted in significant cost savings both for the Lottery as well as independent traders. As an incentive for for providing designated space and covering all energy costs, retailers are given a display and a player (preloaded with Signagelive software) to use as an alternative to printed posters. By purchasing airtime bundles from Plug In, they can use the digital signage solution to promote their own products and offers.
All displayed content, including a countrywide campaign to promote the Lottery’s weekly jackpot, is scheduled and managed using Signagelive software. Gobin continues; “Every Saturday at 8.30pm we are notified of the latest jackpot total, we simply alter the playlist within Signagelive and all displays are updated with the latest jackpot amount within 10-15 minutes across the island.”
Over the forthcoming weeks the displays will also be used to intersperse FIFA World Cup TV feeds (from Screenfeed) with pre-scheduled playlists encourage consumers to stay in the different stores for longer periods of time.
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