Simon And Elevate Digital To Launch Interactive Digital Concierge Network
Gail Chiasson, North American Editor
Simon, a major global retail real estate company, has announced its collaboration with elevate DIGITAL, Chicago-based developer of engaging interactive digital technology, to install ‘digital concierge’ solutions in various Simon’s U.S. retail destinations.
Elevate DIGITAL’s interactive technology displays will provide Simon’s mall visitors with a virtual way-finding experience to help them navigate the mall, find deals, events, promotions and also take relevant information with them on a mobile device.
Shoppers can easily engage with the digital concierge app to sign up for news and updates, take and share fun photos, interact with advertising, download mobile apps, RVSP for events and much more.
“Enhancing the shopping experience of our visitors through accessible, easy to use technology is a top priority for Simon,” says Mikael Thygesen, Simon’s chief marketing officer. “Offering a digital concierge through elevate DIGITAL’s interactive display solution increases the level of service to our customers and seamlessly integrates on-mall and personal technology into their journey of discovery at our centers.”
“By bringing interactive digital technology and connective advertising to Simon shopping destinations, we are able to truly activate shopping through a touch-screen experience,” says George Burciaga, CEO and founder of elevate DIGITAL. “We believe this collaboration is a natural fit and advances our shared goal of creating a positive, memorable consumer experience for Simon’s customers.”
The elevate DIGITAL platform enables a uniquely interactive experience comprised of connective services, messaging and data at street level to more deeply engage shoppers, addressing their information needs and creating exceptional, lasting experiences. The elevate digital concierge is now live at Simon’s Arundel Mills in Hanover, Maryland, and Simon is planning to implement this technology in 30 U.S. markets by the end of 2014.
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