DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Really great opinion piece over on Mediaweek from Phil Lenger, president and founder of Show+Tell where he shares some of his DOOH tenets on content which he first spoke about at DSE, including the following misconceptions…

1. Content must be engaging
2. Content must be compelling

It’s well worth a read.

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This entry was posted on Monday, March 23rd, 2009 at 13:57 @623 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.