Office Network Reaching Its Target Says Nielsen
Gail Chiasson, North American Editor
RMG Networks’ Office Network is a powerful choice for media planners and cross-platform video buyers to engage well-educated, high-earning working professionals with video advertising, as shown by new Nielsen research data confirming that 62% of RMG Office Network viewers are decision makers in management and senior level roles including business owners, and 78% of viewers are 18-49 years old.
The network’s viewership also indexes highly for college-educated, working professionals, and household income over $150,000.
With 22% having a household income of $150K+, that is twice the national average.
Dwell time metrics are also strong, with viewers spending an average of 37 minutes engaged with the screen per day per visitor. The level of dwell time is significant due largely to the fact that RMG Office Network is located within the workspace where employees spend most of their day.
Nielsen research data spanned nearly 600 office building locations nationwide.
“Nielsen’s research validates that the RMG Office Network is a superior way to engage and influence a valuable audience of business decision makers when and where they are likely to make purchase decisions,” says Garry McGuire, CEO of RMG Networks. “We had expected the data to show that our audience indexed much higher than the national average for household income but it also indexed very well on education and younger age demographics.”
Information of RMG Office Network will be distributed quarterly in Nielsen’s Place-based Video Report, the review of digital-place-based networks for media buyers. Nielsen’s Place Based Video Report is a syndicated quarterly audience report with 39 demographic breaks and impressions estimates. This report is available online free to Nielsen subscribing agencies.
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