Daily World Cup Predictions from @GeoffShreeves & @Outdoor_Plus
Adrian J Cotterill, Editor-in-Chief
Outdoor Plus is working with Sky Sports reporter, Geoff Shreeves to bring his daily predictions for the 2014 FIFA World Cup to London and its international audience.
From Thursday 12 June, Outdoor Plus will screen touch-line reporter Geoff’s predictions across six of its iconic digital sites, including the Euston Road Underpass, The Eye Holborn, Chiswick Roundabout, Vauxhall Cross, City of London Gateway and the A40 Westway. Geoff’s predictions will also appear on Outdoor Plus’ digital mall network, across 16 of the UK’s top shopping malls, including Bluewater & Lakeside Thurrock.
Geoff will be sharing his tips for the headline games throughout the FIFA World Cup. He will also be tweeting daily predictions to his 274,000 followers.
The partnership reinforces the fact that all Outdoor Plus screens have full dynamic and social media capabilities for greater consumer engagement – important considering 80 per cent of Twitter users tweet while on the move. Live streaming of content means that advertisers can heighten relevance to their Out of Home audience.
Steve Atkinson, commercial director at Outdoor Plus, said: “The FIFA World Cup is a global event and the most highly anticipated sporting tournament of the summer. We are proud to be bringing Londoners live predictions from an authority like Geoff, who has more than 20 years experience reporting on the most high-profile football matches and tournaments. We have the largest network of iconic roadside digital screens in the capital – ideally suited to delivering this timely message to a huge audience.”
Outdoor Plus will be promoting Geoff Shreeves’ predictions for the 2014 FIFA World Cup, from Thursday 12 June during AM and PM commuting hours.
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