SFX Entertainment – elevate DIGITAL Partnership For Interactive Experience At Electronic Music Festivals
Gail Chiasson, North American Editor
Last week was a big week for Chicago-based elevate Digital: Not only did it partner with Simon Property Group, Inc. (NYSE: SPG), it also announced a new partnership with SFX Entertainment Inc..
SFX Entertainment, New York-based producer of live events and digital entertainment content focused exclusively on electronic music culture and other world-class festivals has partnered with elevate DIGITAL to bring street level interactive technology to electronic music festivals across the world.
The first event will be the React Presents’ Spring Awakening Music Festival taking place at Chicago’s Soldier Field June 13 – 15, drawing world renowned electronic dance music artists.
elevate DIGITAL will deploy interactive, multi-touch displays in key areas of upcoming music festivals to transform the fan experience. The devices will present new digital and interactive sponsor opportunities, a fun ‘selfie’ photo feature and informational event apps. 
The elevate displays will also hand-off information to the fans via mobile, email and social, so information can be taken with them. Even more, the displays will showcase after party events so that fans can plan to continue their evening. The after party function will allow the fan to take the location, time and details with them on their personal mobile device as well.
“By bringing interactive digital technology and connective messaging to high profile events and partnering with SFX Entertainment, we’re able to enhance the fan’s festival experience through multi-sensory engagement,” says George Burciaga, CEO and founder of elevate DIGITAL. “This partnership will demonstrate how elevate really enables a meaningful experience while helping to achieve engagement goals for partners and sponsors.”
Fans visiting the displays will have the ability to take a ‘selfie’ photo with a frame co-branded for Spring Awakening and iHeartRadio, Clear Channel’s all-in-one digital music service. Fans will then have the ability to share their photo via email or Facebook. This feature creates added value for festival sponsors, creates a fun and meaningful interaction and extends the messaging beyond the point of contact. The displays are configured to allow sponsors to play videos, brand the exterior of the unit, sponsor applications, and create customized content.
“The digital age offers exciting new ways to enhance the festival experience for the millions of fans attending our events,” says Chris Stephenson, CMO of SFX Entertainment. “The elevate screens will provide a way for our fans to share everything from photographs to music to other surprises with their friends everywhere.”
elevate DIGITAL will partner with SFX to bring the interactive displays to additional electronic dance music festivals across the U.S. this summer. Since its founding in 2011, elevate DIGITAL has deployed screens across several cities. The company has also established partnerships with organizations such as Caesars entertainment, Garrett Popcorn, BMO Harris bank, and many others.
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