The Great War on @ExterionMediaUK XTP
Adrian J Cotterill, Editor-in-Chief
Exterion Media this week announced a partnership with Imperial War Museums (IWM) to commemorate the centenary of the Great War. The partnership will see a series of short films focusing on some of the more intriguing and surprising stories surrounding the Great War, broadcast on to the Cross-Track Projection (XTP) screens at London Underground stations.
The content spots were created by IWM and come in 20 second ‘episodes’. They contain rare photos and remarkable facts about the Great War, many of which are related to the modern day life of a typical Tube commuter. The first episode was broadcast on 17th June – new episodes will be broadcast every Tuesday for 12 weeks.
Transport for London (TfL) is also carrying out a series of activities to commemorate the key role that transport staff played in keeping London moving during the War and as part of the War effort. As part of this, the London Transport Museum unveiled a restored double deck open top B-type bus on 12 June. They were commandeered into military service at the beginning of the war in 1914 along with their civilian drivers and mechanics. Over 1,000 London buses were deployed for use on the Front Line.
A special exhibition is also being held at the London Transport Museum ‘Goodbye Piccadilly – from Home Front to Western Front’ which commemorates the contribution of London’s motor buses and their drivers and mechanics and the upheaval for Londoners on what became for the first time the ‘Home Front’.
Jane Richardson, Marketing Manager at Imperial War Museums said: “A hundred years on, it is through the stories, moments and photos from that time that we can get a glimpse into what life was like for the generation who lived, fought, died and survived the war. Everyone is connected to the war, whether through their own family history, the way in which it shaped life today, or through their local communities and how they were affected.
We are delighted to be partnering with Exterion Media, to be able to take the vivid photos in IWM’s collections into London, and we hope that commuters over the coming months, will get a new glimpse of the war, through themes they can relate to.”
Simon Harrington, Marketing Director at Exterion Media told us “XTP is an effective way of engaging the many Londoners on an Underground platform as they wait for their next train. As a result, we are thrilled to partner with Imperial War Museums in a campaign that is not only uniquely visual, but also culturally educational. The partnership gives commuters snippets around a hugely important part of the UK’s history, while it also showcases the flexible nature of our London Underground screens to advertisers.”
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