Forrest Media Branches Out In Newcastle
Forrest Media, Scotland’s biggest OOH inventory owner, has just announced that its latest site will be in Newcastle, seeing the continuation of the company’s sizeable expansion into the north of England.
The site, which goes live in September, is dubbed ‘CityScreen Newcastle Central’ and will be a giant LED screen, measuring 14m x 3.5m (50sq m). Forrest can now claim ownership of not only the largest digital screen in the North East but the busiest, with nearly three million motorists passing the site every month.
Forrest MD, Marc Keenan, said “We have fought off stiff competition for this sought-after location, which was introduced by Wildstone on behalf of Newcastle City Council. By developing this new screen, which has quickly followed the launch of the Xpressway Halo in Glasgow, Forrest is making a clear statement that we want to be more than a Scottish success story, we want to be the premier operator in the north.”
Forrest Media’s inventory currently spans 85% of all digital media in Scotland, including 60% of the country’s premium backlights and screens.
Follow DailyDOOH