LifeLine Digital Interactive Kiosk (Network)
Adrian J Cotterill, Editor-in-Chief
LifeLine Digital, a NYC-based startup, this week unveiled what they describe as a ‘novel’ digital-out-of-home advertising platform (and for some reason they decided that #InfoComm14 was a good place to launch it).
David Gabbay, President, LifeLine Digital was quoted as saying “Our high-definition, interactive kiosks offer free cellphone charging capabilities. During our initial tests, consumers spent an average of 5.5 minutes interacting with our kiosks while charging their smartphones.”
“At InfoComm 2014, we are also introducing enhanced interactive functionality including a photobooth app and native image processing capabilities. These interactive apps will utilize our kiosk’s multi-touch screen and are designed to attract shoppers to spend even more time with and experiencing the enabled advertising and marketing content.”
LifeLine Digital has wrapped a test of the LifeLine digital-out-of-home kiosk platform with kiosks installed at the Walter E. Washington Convention Center as well as shopping centers and quick-service-restaurant locations.
LifeLine Digital claims to operate its network across metro-Atlanta shopping centers and to be in negotiations with several major retail and shopping center companies to expand the LifeLine Digital Network to additional locations throughout the U.S.
“For brands, LifeLine Digital offers advertisers and marketers a more affordable option vs. existing in-store shopper networks. Our kiosks, only a few feet from major retail stores, present brands and marketers an ideal opportunity to reach shoppers when they’re in the process of making purchase decisions,” Gabbay said. “More importantly, LifeLine Digital offers advertisers a potent new tool to create meaningful experiences that go beyond static or digital displays. In addition to the enhanced delivery model, the LifeLine Digital platform enables marketers to generate deep analytics based on various modes of shopper engagement.”
Instead of using a tried and tested anonymous viewer analytic platform such as Quividi, LifeLine Digital have written their own and claim ‘patent-pending technology’ that will anonymously offer detailed information (incorrectly described in the press release as ‘unavailable from most digital-out-of-home networks’). LifeLine Digital’s data for marketers will include: gender, average length of time for consumer interaction – so basically then, just the same as everyone else!
June 19th, 2014 at 11:16 @511
Let me make sure I get the value prop straight. Out of the thousands of people that walk into a mall or QSR on a daily basis, we are seeking those that are critically low on phone battery, and calling that a valuable demographic. Brilliant. And then boast about a 5.5 minute engagement when the fact is that no one is walking away from their charging phone! Wait until they begin to understand what the mall owners will charge for minimum rent.
Six months, tops. But maybe there is money in their patent pending AVA technology.