DailyDOOH

Gail Chiasson, North American Editor

ANZ Bank’s ANZ GAYTMS from Australia won the Grand Prix in the Outdoor Category at the Cannes Lions 2014 this week.

The Outdoor category proved the most popular category at Cannes this year with over 5,600 entries

ANZ Bank is the principal sponsor of the Sydney Gay and Lesbian Mardi Gras, so, to show ANZ’s support, it transformed the bank’s inner-Sydney ATMs into dazzling GAYTMs. Transaction fees were donated to a gay and lesbian charity.

GAYTMS was entered by the ad agency for ANZ: WHYBIN\TBWA Group Melbourne. The media agency was PHD Melbourne and the production company was Revolver/Will O’Rourke, Sydney.

GAYTMS had been entered in the Special Build Category.

The Outdoor Category was sponsored by Clear Channel Outdoor.

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