Not Quite The Largest Digital Signage Network, Switzerland
Adrian J Cotterill, Editor-in-Chief
Billed by the Valora Group and screenFOOD AG as the largest digital signage network in Switzerland (it’s not, as you will see) and obviously buoyed by (seemingly little or) no issues with cigarette advertising we see this Swiss retail company rollout 1 or 2 screens in each of 900 ‘k’ kiosk retail locations.
“With this project, we have set a milestone in Switzerland in the field of digital communication. Never before has a digital signage solution comprised so many locations,” says Pierre Farine, CEO of screenFOOD.
Well, errr, that’s not actually true. We know of Livesystems AG’s passengerTV (screens in public transport) that already have more than 2500 Screens in Switzerland.
The k kiosk outlets vary with regard to their construction and size and, in part, are located in locations that are difficult to access.
With the screens in the k kiosk outlets, Valora offers the tobacco suppliers a contemporary and efficient platform for product promotion.
“With the new digital signage network, we are taking the next step into the future. The screens offer us and our partners exciting new advertising and sales-promoting opportunities at the POS,” says Marco Hocke, Managing Director of k kiosk/P&B.
About the Valora Group
Valora is an independent commercial enterprise and active in consumer goods markets throughout Europe. Valora is active on the European consumer markets with the four divisions of Valora Retail, Ditsch/Brezelkönig, Valora Trade and Valora Services. Valora Retail and Ditsch/Brezelkönig have about 3,000 outlets in the markets in Switzerland, Germany, Luxembourg and Austria.
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