Gail Chiasson, North American Editor
While Grant Wood’s ‘American Gothic’ painted in 1930, Andy Warhol’s famous ‘Campbell’s Soup Can’ (1964) and Gilbert Stuart’s ‘George Washington’ (circa 1821) are likely recognized by most Americans, these and 55 somewhat lesser known works will be displayed via 45 media partners across the country for four weeks beginning Aug. 4, 2014.
Nighthawks (1942) by Edward Hopper
The 58 works being displayed in what is being billed as the ‘largest outdoor art show ever conceived’ were chosen by the American public from a list of 100 from five major museums: The Art Institute of Chicago; Dallas Museum of Art; Los Angeles County Museum of Art; National Gallery of Art; and Whitney Museum of American Art.
The museums and theOutdoor Advertising Association of America collaborated to produce the outdoor art gallery to familiarize and show off the creativity of American artists.
It is expected that the art will pop up on as many as 50,000 displays nationwide, including static and digital billboards, subway platforms and trains, buses and bus shelters.
On June 21, three US mayors gathered during the Conference of Mayors in Dallas, Texas, to announce which pieces of American art will be featured in #ArtEverywhereUS. ‘Nighthawks’, showing people in a lighted diner at night and painted in 1942 by Edward Hopper, received the most votes among the 58 artworks selected.
The movement for art to be seen everywhere is inspired by Richard Reed, Art Everywhere founder who produced the now-annual #ArtEverywhere in the UK. The 2014 UK edition of #ArtEverywhere will run July 21 through Aug. 31.
Among the 12 campaign partners in #ArtEverywhereUS, we notice Ayuda Media Systems and Outdoor Media Group. The 45 media partners who will display the art on their sites include just about every network we know and, admittedly, a few we don’t.
Biggest financial contributor for the event is the Foundation for Outdoor Advertising Research and Education with a $100,000 contribution.
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