When we visited #MWL14 at Olympia in London yesterday it felt a little quieter on the floor than usual.
After a little walking around the floor for a bit, the reason quickly became apparent – Marketing Week Live is all about the speaker sessions, and every on-floor theatre that we looked at were all rammed with folks listening to the wide variety of presentations.
In some cases (the complete reverse of most shows we’ve been to) the already reasonably large on floor speaker theatres were just too small for the audience, and lots were hanging around in the aisles as there wasn’t a seat left inside.
We did however see some nice stands, the best of which was surely Beaver Group’s Scala powered EAT pop-up coffee shop (shown below)…
There was also a nice Microtile shape on the other half of the stand echoing the Beaver Group logo, and with some good content including (pictured) world cup related flags and upcoming matches messaging.
It used to be AOpen who could be relied upon to do the most dramatic and innovative booth at an event but Scala and their partners seem to have taken on this mantle with consistently high quality booths at ISE, NRF, DSE, NEC Showcase etc etc.
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