The latest down under cold and flu advertising campaign for Dimetapp (The Cold Medicine That Lets You BOTH Breathe Easier)’s will feature on oOh! Media’s digital retail and café screens ONLY when the temperature drops below the local winter average.
oOh!’s digital screens are programmed to trigger ads alerting shoppers and café customers to the benefits of Dimetapp when the daily minimum forecast temperature is colder than the local area’s monthly minimum average.
oOh!’s CEO, Brendon Cook told us “This is the first time in Australia we’ve run a national campaign during winter that controls content based on how cold it is in a range of geographically targeted areas. The temperature controlled scheduling will see Dimetapp’s digital advertising run on a network of almost 600 retail and café screens across the country during the coldest days of Winter.
He added “Dimetapp wanted to maximise sales and being able to target ad placement, and schedule advertising based on the temperature will give them the best possible conversion,”
Pfizer’s Dimetapp campaign will run on two hundred of oOh!’s retail digital panels and 380 of oOh!’s café digital screens.
oOh! of course has built a digital network of more than 2,000 screens in environments such as airports, shopping malls, bars, cafes, social sport centres and university campuses throughout Australia and New Zealand.
Campaign: Cold Snap Dimetapp
Client: Pfizer: Dimetapp
Media agency: Match
Buying agency: Ikon
Media: oOh! Retail & oOh! Café digital retail panels
June 26th, 2014 at 14:17 @637
Kinda weird campaign for June…
June 26th, 2014 at 14:21 @639
errr, not in the Southern Hemisphere where it is currently Winter!!!