Ocean Outdoor has set up a new screen planning and trading unit to fulfil growing demand from outdoor and media agencies for multi-screen planning and buying solutions for clients that span all screen based media platforms AND recruited Kevin Henry to head it.
Kevin Henry
Based in London and initially concentrating on London planning and buying points, the unit forms part of an increased investment in the Ocean sales team, led by Iain Chapman.
With all screen based media set to grow from GBP 8.2 billion in 2013 to GBP 12.9 billion by 2020, clients and agencies have a desire for thinking and solutions that cut across the old traditional media channel silos.
Kevin Henry, formerly of CNN, C4 and ITV, has an initial brief to collaborate with stakeholders, encouraging digital out of home screens to play a pivotal role with video based screen content at the core of advertisers’ campaigns.
“The transformation that DOOH is making on the media landscape is revolutionising how brands are connecting with the consumer. The omnipresent screen is the key to these powerful consumer connections and the opportunity that Ocean’s iconic DOOH platform offers screen based media plans is significant,” said Henry.
“DOOH’s relevance goes well beyond our idea of traditional out of home. If TV is the multi-screen driver in the home then large spectacular screens are that very same driver in the out of home environment.”
Ocean has also appointed Hollie Smyth as senior marketing executive and brought in Angela Muckle from Global Radio as head of performance analysis.
Smyth joins Ocean from publishing house Hachette UK where she was a marketing executive in the Little, Brown Book Publishing division. Muckle is working on the integration of real time digital out of home data with Ocean’s UK digital network, The Grid, new research from Ocean’s milestone neuroscience study and industry-wide measurement programmes like Route.
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